My inspiration for these various blog posts comes from a wide range of sources, but today I turned to my old college days for this post. My degree is in public relations, and I spent many hours practicing and honing my skills at writing press releases while in school. In a throwback to the days of keg parties and loud rock concerts, I wanted to link what I do now with my education.
I write press releases quite frequently for work, but this highlights how incredibly effective they are at improving your search engine optimization efforts. So without further ado, a link to my SEO blog.
I ending up writing this because I was doing some research into domain issues of my own. I had heard of domain aliasing, but it wasn’t something I was intimately familiar with. This entire post came about because I simply couldn’t find very much information about the effects of domain aliasing on SEO. The general consensus was either “meh” or “probably shouldn’t do it”. If you’d like to read the post in its entirety, please visit our main blog at USA SEO Pros.
…owning a brand new car but not having any tires. It might look great, but you aren’t going to go anywhere.
Search engine optimization leapt out of obscurity several years ago and it has raced to the forefront on the online marketing industry. Acronyms like PPC, PPA, and SEO are tossed around like rice at a wedding, but what does it all mean to the average business owner and their website?
Well what good is having a Web site if no one is seeing it? Just putting your business name on a Web site is no longer good enough to generate the kind of traffic you need to be successful.
You need to focus some attention on various online advertising methods, and this means acronyms: SEO, PPA and PPC.
[Read the rest at our main USASEOPros blog here]
In any business arena, you’re bound to run into disgruntled clients or unhappy ex-employees. No where do you find that more commonly than the realm of internet-based businesses. What makes the internet so great – the free flow of information and communication – is also what allows unhappy people vent their feelings.
Competitors also serve as a source of misinformation and negativity. We have come across several instances where the blog post was written by a company in the same industry who intended to hark their services.
First and foremost, let me assure everyone that we have no problem with an open and honest communication. USA SEO Pros supports diverse ideas and opinions and the company would never attempt to silence anyone.
That being said, there is a certain code of ethics that comes with doing business. Like many businesses, we include a mutual disparagement agreement with each of our clients. This means that we agree to speak of them only in a positive light, and they agree to do the same.
Of course, not all clients stick to their side of the agreement all the time, and this has led to some posts appearing on the Internet. It’s generally from older client accounts who say they feel slighted by their SEO campaign due to slow sales.
To read the rest of the post, please visit our USA SEO Pros blog.
After reading a recent blog post about a particular well-known and respected site (at least within the technical internet realm) having trouble ranking on Google, I began to dig a little deeper. What I found was a wealth of information – or rather speculation – about the idea of a Google Sandbox Effect.
A quick trip to the online information repository (Wikipedia) will give you bit of information about this idea that Google somehow holds back rankings on new sites. “New” is of course subjective. I personally don’t consider a site that has been around for longer than a year to be new, but the aforementioned website has been around for more than a year, and yet seems to have found itself in the Sandbox. Strangely, brand new sites sometimes rank very well at first, and then drop out of the 1000 after a week or two without any apparent reason.
The basic hypothesis behind the Sandbox Effect is two parts. First is the idea that sites can be indexed by Google and found via their company name, but a search for relevant key terms will not return the same listing. The second part has to do with sites that are indexed and ranking well on Google, but get a flood of link backs to it and will suddenly disappear from the search results.
In the past Google has used the sudden spurt in links to target spammers who use forums, blogs and other sites to post thousands of links to their own site in an effort to game the search engines. It would appear that Google is very effective at doing this – but we’re running into a problem with the growth of Web 2.0.
The very idea of Web 2.0 and social media is user driven content. Sites like Digg, Reddit, Bebo, Facebook, StumbleUpon and Twitter are all geared towards the very latest trends, breaking news and information. Links can form very quickly when news breaks that the internet community finds interesting.
Take for instance the recent Domino’s viral video created by a couple of (now ex) employees. Within several days of the video being posted, it was all you could hear about on the internet. News agencies aired segments and criminal charges were even brought against the two alleged offenders. As you can see, the internet and specific web sites can play a very powerful role in the real world.
This leads me back to the Sandbox. Google announced a major overhaul of their ranking algorithm recently, and that is sure to affect search engine optimization companies. However it’s not something that we’re unaccustomed to. In 2007 alone Google made 450 tweaks to their algorithm.
While the upcoming algorithm change will no doubt challenge some of the conventional methods of SEO, I think it will help what good companies are able to do. By filtering out more spam and more fraudulent attempts for your clicks, white hat SEO companies may find their job suddenly easier. But that may not drag them out of the sandbox.
Some have theorized that the sandbox serves as an aging delay for sites newer than 6-8 months. How long a site can stay in Google jail isn’t entirely clear, but is clear is that there is a mass exodus when the search giant finally lifts the gates. It seems that after this website aging process, a large bundle of sites are suddenly released and allowed to rank and play with the top dogs.
So what does this all mean for an SEO company? It means making sure a client understands the Google doesn’t play as nicely as Yahoo and MSN. While certainly the biggest kid on the block, Google isn’t the only one around to play with. Often first page placements on the other major search engines like Yahoo, MSN Live Search and AOL will yield a great amount of internet traffic.
But ultimately what Google’s Sandbox means is having patience. The ranks and indexing on Google will come, it just requires a bit of time. At USASEOPros, our Las Vegas search engine optimization company understands this and we try to counsel our clients about the entire SEO process. It is patience and understanding that makes for a beneficial business relationship, and that’s what we offer to business owners. This SEO game is fast-paced, fun and exciting, but we’re still playing at Google’s table. We’ll play by the rules and we’ll continue to create great organic ranks for our clients.
At our Las Vegas SEO office, we work with clients who are looking to get on the first page of search engine results naturally. When it comes to online marketing, you have plenty of options, including search engine optimization, pay per click, pay per action, and “old-fashioned” banner space.
But like many things in life, these various types of advertising techniques are not equal. Each has its own strengths and weaknesses, and today I want to share a bit about an opportunity that we have available.
At USASEOPros we work with our clients generally for a six month SEO contract period. This means we do industry research, generate business specific keywords, write the content, build a website, submit the site and provide regular maintenance to the site for six months.
The goal is always to get our clients’ website a large amount of exposure and traffic by appearing on the first page of sites like Google, Yahoo and MSN Live. We have become quite efficient with our SEO practices and consequently we have “leftover” first page placements after a six month campaign is over.
A lot of our clients choose to renew their contracts, but some do not – whether it’s due to finances or other personal choices. Because we worked hard to achieve those first page placements, we are now offering new clients the opportunity to get on the first page of Google, Yahoo and MSN Live today! Here’s an example of an available first page Google placement.
By offering already-ranking keywords to businesses within the same industry, we can drastically cut down the wait time for your search engine optimization to kick in. Whereas it can sometimes take up to a month for the search engines to recognize and index a site – we’ve already accomplished that with these key phrases!
I just received the latest numbers of available first page placements for the USA SEO Pros licensing program, and we’ve topped 2.5 million available placements!
This doesn’t mean we have 2.5 million keywords that are ranking that high – rather we aim to have our key words rank on the first page for every major search engine! For example, the key phrase “marriage agency in southern California” currently has 11 first page placements that are available! (Example of first page placement)
Of course we aren’t limited to just wedding companies. If you visit our licensing demonstration page at USASEOPros.com, you can see if we have SEO key words available in your industry.
Okay, it’s finally here. Today we are going live on our Twitter-followers only sale. It will run from April 20, 2009 at 9:00 am PST and end May 1, 2009 at 5:00 pm PST.
I will be tweeting the discount code several times a day for my fellow Tweeps, and they may call in (1-866-743-8960) or head to the website at USA SEO Pros. Simply let the sales representative know that you have the Twitter discount code, and you’re business will receive 5 percent off our services – it’s that easy!
The only catch – you must be following me on Twitter! If you aren’t yet, you can find me at @realusaseopros – send me a DM or an @ and say hi!
One of the things I’m asked most frequently in the search engine optimization industry is which kind of internet advertising methods are most effective. Because I work for an SEO company, the programmed response is “SEO, always”…but I believe in a little truth in advertising. Let’s take a look into both pay per click advertising and search engine optimization together.
Of course first and foremost, businesses want to know how to get ranked on the first page of the major search engines. You can go about it several ways – the most popular of them being SEO and PPC.
Let’s begin with pay per click advertising (PPC). A surefire way to increase search engine traffic is through PPC. Yes, I work for an SEO company and I said that.
But there’s a caveat.
PPC advertising can bring traffic to your site, but that doesn’t mean it’s the kind of traffic you’re looking for. Getting people to visit your site does not mean they are looking to buy what you’re offering.
If you need proof of this, read my blog post about recent PPC scams at both Google and Yahoo. You really can’t be too careful these days.
Aside from just fraudulent clicks on your PPC, receiving traffic from PPC does not mean the visitor is there to buy. They may have accidentally clicked the link, thought it was for another site, or were redirected from somewhere else. The point is traffic from PPC isn’t necessarily quality traffic.
Quality traffic – that’s what online marketing is all about, right? That’s what we strive for at USASEOPros.
We use search engine optimization to improve our clients rankings on search engine results. From professional content written with geo-targeted key words to using blogs to increase SEO, we do it all.
Yes, I work at an SEO company, so perhaps I’m biased, but I’m able to see first-hand the results we can bring to our clients. From the first page of MSN to the first page of Yahoo to the first page of Google – we have managed to put our clients right there front and center.
The most important thing about organic SEO though is the quality of the traffic. Having tens of thousands of people visiting your site won’t help your business grow if they aren’t buying. Instead, SEO key phrases will help drive visitors to your site who are looking for what you sell and are ready to buy.
Let’s say you sell custom made signs and you’re based in Miami. If someone in southern Florida types your key word (we’ll use custom metal signs in Miami), your site will pop up right in front of them! Not in the “sponsored results” box, but in the top placements in the search results. That’s the kind of traffic you’re looking for as a business owner, and that’s the kind of traffic we can bring you!
Well, don’t ever say I don’t go to bat for you. I’ve worked hard to build a solid relationship with my bosses here at USASEOPros, and how do I thank them? By begging and pleading with them to drop their prices for my faithful “tweeps”. (That would be Twitter followers if you’re not hip yet).
There was some hemming and hawing and general gnashing of the teeth, but I finally got the bosses to cave in to my demands. It’s now official: Beginning Monday, April 20th, USA SEO Pros will offer its Twitter followers a 5 percent discount on our services. The sale will run for two (2) weeks, cumulating May 1, 2009 at 5:00 pm PST.
If you aren’t currently on Twitter, I would strongly suggest you join the mix! If you’re already a Twitterer, then look me up @realusaseopros! Only my followers will receive the tweets that contain discount code. If you have any questions, feel free to shoot me an email – press@usaseopros.com!
